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Seit etwa einem Jahr bietet Google eine Beta des Google Sitemaps Dienstes an und als Webmaster ist man gut beraten eine solche Sitemap in die eigenen Webseiten einzubauen.

Dieser Beitrag soll kurz anreissen, was der Dienst für Webmaster bringen kann.

Was ist eine „Google Sitemap“?

Eine Google Sitemap ist zunächst einmal ein XML-Dokument, das wie eine gewöhnliche Sitemap alle Unterseiten einer Webseite auflistet. Die Google Sitemap hat bietet darüber hinaus noch einiges mehr.

Bis zum Erscheinen des Dienstes wurde das Optimieren einer Webseite dadurch erschwert, dass man Änderungen an der Position in den SERPs nicht nachvollziehen konnte. Es war auch keine Seltenheit, dass Seiten wie „Über uns“ oder „Kontakt“ die besten Rankings der Webseite bekamen.

Im schlimmsten Falle verschwanden einfach einige (oder alle) Seiten aus dem Index und man hatte keinen Ansatz, um herauszufinden, was passiert war. Mit der Einführung der Google Sitemaps hat sich dies jedoch grundlegend verändert.

Was können wir Google mitteilen?

Wie oben erwähnt können wir Google zunächst einen Plan unserer Webseite an die Hand geben, mit dessen Hilfe die Seite in ihrer Gänze vom Googlebot gecrawlt werden kann.
Zusätzlich kann man für jede einzelne Seite eine Gewichtung vornehmen, die dazu dienen soll Google näher zu bringen, welche Seiten der eigenen Webseite wichtig sind. So verhindert man, dass Seiten wie „Kontakt“ höher gerankt werden als zum Beispiel die Produktseiten.

Welche Informationen bietet der Dienst für Webmaster?

Der Google Sitemaps Dienst bietet für Webmaster zusätzliche Informationen über seine Webseiten an, in denen der Webmaster ersehen kann, wie Google seine Seiten sieht und welche Probleme beim spidern aufgetreten sind. Wertvolle Informationen, wenn es darum geht festzustellen, warum die eigene Webseite in den Google SERPs abrutscht oder die ganze Seite plötzlich gar nicht mehr geführt wird.

Meiner Ansicht nach das beste Feature des Google Sitemaps Programms ist die Webseiten-Analyse, die dem Webmaster zwei Listen mit Wörtern zugänglich macht. Die erste Liste enthält Wörter, die Googlebot mit der Webseite assoziiert und aufgrund des Webseiteninhalts zusammengestellt werden. Die zweite Liste enthält Wörter, die der Googlebot als Linktext zur Webseite gefunden hat.

Vergleicht man beide Listen, so bekommt man eine Vorstellung davon, was Google über die eigene Webseite denkt und kann bei Bedarf Änderungen vornehmen oder die Seite weiter optimieren.

Fazit

Die Google Sitemaps sind ein exzellentes Werkzeug für alle SEOs und Webmaster, die mehr Informationen über die Sicht Googles auf die eigenen Webseiten bekommen möchten. Google bietet hier zum ersten Mal ein Tool an, in dem es direkt mit den Webmastern kommuniziert.

Die Google Sitemap dient zudem dazu, Google über Änderungen an der eigenen Webseite zu informieren, damit die Webseite schnell und effizient gespidert werden kann.