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Sehr lesenswert ist der englischsprachige Beitrag „A Guide to keyword Analysis: Treat each keyword as a product“ auf webmasterworld.com

Für SEO-Anfänger ist die Lektüre wahrscheinlich etwas schwerer durch die zahlenmässige Häufung von Akronymen aus dem SEO-Bereich.

Der Autor gliedert seinen Text folgendermassen:

  • Grundsätzliche Definitionen
  • Attribute einer Suchphrase (Popularität, Relevanz zum Kerngeschäft, Wettbewerb, Landing Page)
  • Phasen des Suchphrasen-Marketings (Entdeckung, Investition, Feedback- und ROI-Kalkulation)

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