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Google hat im Jahr 2007 einiges am Algorithmus seiner Suchmaschine geändert und einige ehemals legitime Techniken sind nun nicht mehr sehr empfehlenswert. Diese Liste mit sieben obsoleten SEO-Techniken ist ursprünglich von Brett Borders. Einige der Punkte sind auch noch nicht so recht nach Good Old Europe übergeschwappt, aber im Bereich von SEO sind die USA schon immer Vorreiter gewesen.

Sieben obsolete SEO-Techniken

  1. Reziprokes Verlinken
    Ist an und für sich nichts Neues, dass eine reziproke Verlinkung weniger gut als die Einbahn-Verlinkung funktioniert. Meiner Ansicht nach ist ein reziproker Link aber immer noch besser als gar keiner. Vorsicht hier aber mit Linknetzwerken. Ab einer bestimmten Grösse könnten diese auch Tante G auffallen.
  2. Supplemental Index
    Der Supplemental Index war ein guter Indikator, um schlecht rankende Unterseiten herauszufiltern. Jetzt scheint es nur noch einen einzigen Index zu geben.
  3. Webkataloge
    Diese Technik funktioniert schon seit geraumer Zeit nicht mehr. Eine Menge Web-Kataloge, die nur für Webmaster waren, sind abgestraft worden und deren Wert konvergiert fast gegen 0.
  4. (Offener) Linkkauf
    Gerade erst kürzlich ist Google gegen Linkkäufer und Linkverkäufer vorgegangen. Der Handel mit Links ist seit 2007 offiziell böse.
  5. Pay-per-Post
    Eine Menge Pay-per-post Blogs sind ebenfalls abgestraft worden. Wer Artikel für trigami o.ä. schreibt, sollte sich besser tarnen oder das trigami nofollow-plugin installieren.
  6. Subdomain-Spam
    Google hat angekündigt, dass es gegen Subdomain-Spam in den SERPs vorgehen möchte. In Zukunft sollen nur noch zwei Ergebnisse von ein und derselben Top-Level-Domain angezeigt werden. Das gilt aber nicht für Grosskunden von G. wie ebay und Konsorten, denn die scheinen auch weiterhin Schindluder betreiben zu können.
  7. 10 Links in den SERPs
    In 2008 dürfen wir Webmaster nicht mehr fest mit dem Auftauchen von 10 Suchergebnislinks rechnen. Das neue Konzept universal search beinhaltet nämlich auch Video, Audio, News, Blogs etc.

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