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Vor kurzem hatte Google AdSense den klickbaren Bereich seiner Ads verkleinert und auf den Titel sowie den Link reduziert, um nach eigenen Angaben, die versehentlichen Klicks besser aussondern zu können.

Wie ich eben auf ProBlogger lese, scheint dies aber (wie so oft bei den Massnahmen von Google) nur die kleinen Publisher zu betreffen.

Große Seiten wie das hauseigene Gmail, CNN oder About.com dürfen noch immer von den „vollwertigen“ Anzeigen profitieren. Viele kleinere Anbieter hatten ja einen deutlichen Rückgang der CTR nach der Umstellung bemerkt.

Anscheinend macht Google sich keine Sorgen um versehentliche Klicks bei großen Anbietern oder legt eben doch nicht so großen Wert auf die Performance der Ads für die Nutzer von AdWords.

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