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mikesquarter.com hat einen guten Artikel über Ad-Platzierung auf Webseiten geschrieben, den ich Euch weiterempfehlen möchte. Er behandelt die Basics der Ad-Platzierung und beleuchtet durchaus auch die negativen Seiten der Verwendung von Werbung auf der Homepage.

Ich sehe die Verwendung von Werbung auf der Webseite – anders als noch vor einigen Jahren – als notwendiges Übel. Die Betreiber von Webseiten müssen sich natürlich finanzieren und im Publishing ist Werbung eben die erste Wahl und im Online-Publishing für viele auch die einzige Wahl.

Link zum Artikel